The Making of a CEO: Leading Change
How to Sell in the Summer: 5 Tips
Fixing a Nightmare With a Hammer and Wood
High-Tech Bridges Marry Function and Beauty
The Global Innovation Series is presented by BMW i, a new concept dedicated to providing mobility solutions for the urban environment. It delivers more than purpose-built electric vehicles — it delivers smart mobility services. Visit bmw-i.com or follow @BMWi on Twitter.
Bridges have been around as long as humans wanted to go places. A simple log or tree was used to bridge a gap in the land. Today’s bridges are so much more than utilitarian structures that enable you to get from point A to point B…
Facebook May have Altered Guidance for Earnings During Roadshow
Companies do NOT issue earnings guidance to research analysts or anyone else during roadshows. Anything having to do with earnings guidance is considered material information (meaning that any investor considering an investment decision would want to and should know about it)…
Facebook Timeline as an Infectious Disease [VIDEO]
Do you have Timeline? No matter how safe you are, you will eventually get it — and there’s nothing you can do about it.
This is the gist of a new satirical video from Funny or Die, which portrays Facebook’s Timeline as an infectious disease.
Though a bit late (Timeline has been rolling out to all users for several months now), the video raises an interesting point: Online services such as Facebook impose features upon their users whether they like them or not.
Up until several years ago, if you didn’t like a new version of a software, you could choose not to upgrade…
Why Brands Matter (And Size Doesn’t)
Branding isn’t only for major consumer-oriented products (aka CPG products). Business-oriented products (aka B2B), services, not-for-products and solopreneurs also have brands that augment the value of their organizations over the long term.
Being a Millward Brown BrandZ™ Top 100 Most Valuable Global Brand translates to profitability over time regardless of economic conditions. (Source: Millward Brown)
The 2012 BrandZ™ Top 100 Most Valuable Global Brands had a total brand value of $2…
DirecTV: You Can’t Cancel $198 NFL Package Until Next Month
It was pretty thoughtful of DirecTV to automatically renew Pete’s $198 NFL Sunday Ticket subscription. You know, in case he forgot. He didn’t forget, actually, and he was planning to discontinue his subscription to the package. He can’t. The auto-renew stands, and he won’t be allowed to cancel the package until a month after the auto-renewal notice. You know, just in case he forgets.
As a long-time DirecTV subscriber I’ve always been happy with their product and customer service, but this is shady…
Turn Your Interns Into Killer Employees
What FedEx Taught Us About the Power of Survey Research
The FedEx study surveyed 1,000 consumers to gauge their opinions on whether there is a connection between small business signage and positive consumer action, including the impact a sign has on consumer intent to visit a store, make a purchase and more…
Never Be an Employee Again
7 Most Powerful Sales Tools
Facebook IPO Fallout and Two Other Stories You Need to Know
Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. Today, we’re looking at three particularly interesting stories.
Facebook IPO Fallout: What Went Wrong
Three days on the market, and Facebook stock price plunged to $31, down 18% from its initial offer price of $38.
While the IPO may have been successful in terms of investors’ interest in the stock, new details are surfacing each day, casting a dark shadow over the most important day in Facebook’s history…
Oracle Buys Social Media Marketing Firm Vitrue for $300 Million
Oracle is buying Vitrue, a cloud-based social media marketing firm that helps major advertisers market themselves on Facebook.
Though terms of the deal were not disclosed, TechCrunch is reporting that Oracle is paying $300 million.
“In a blog post explaining the move, Oracle wrote:
The proliferation of social media has changed the way that organizations and consumers interact. Vitrue’s social marketing platform helps organizations enhance their social marketing efforts to the next level of social engagement by giving brands the ability to scale across multiple social networks, target messages from global to local, create unique and consistent brand experiences, and publish content that engages fans and drives leads…
Hot Industry: Residential Construction
How to Promote Your Blog With Social Media
My Dad’s Neighbor Ate His Delicious Birthday Steaks, Omaha Steaks Fixes My Error
Kara is a totally great daughter, which is why she sent her dad a box of Omaha Steaks for his last birthday. She isn’t as great at typing in his address, though, and the box had been delivered to a neighbor’s house. This neighbor quietly signed for and ate $70 worth of gift meats. While the good news is that Omaha Steaks went above and beyond, correcting Kara’s error and sending replacements, this still means that her dad has to live next to some jerk who ate his birthday present…
Massachusetts Subpoenas Morgan Stanley Over Facebook IPO
The finger-pointing over Facebook’s disappointing IPO continued Tuesday night as Massachusetts Secretary of Commonwealth William Galvin subpoenaed Morgan Stanley over one of its analyst’s critical report of Facebook prior to its stock market debut.
“The Securities Division has put out a subpoena to Morgan Stanley in connection with the analyst’s discussion with certain institutional investors about the revenue prospects for Facebook,” a rep for Galvin told Reuters…
AT&T Thanks Individual Users With 50-Plus Custom YouTube Videos
AT&T is taking advantage of the personal nature of social media with a new campaign called “Thank You Notes” that includes more than 50 customized YouTube videos thanking fans in song.
For instance, the video above thanks “Mary C.,” an AT&T fan, with a nerdcore rap. Other genres include soul, doo-wop and hip-hop. The full list of videos is available on AT&T’s YouTube page.
The effort, which began Tuesday, is a celebration of the brand hitting 2 million fans on Facebook…
How to calculate what to move to the Windows Azure cloud
Re: Tabs/Ajax as new "page" in SiteCatalyst
4 Strategies for High-Speed Sales
The Importance of Giving Back
Target and Shopkick Launch Nationwide Loyalty Gift Card Program
Target is expanding its partnership with Shopkick, a mobile couponing app that allows shoppers to collect and exchange points for rewards.
Beginning Wednesday, shoppers equipped with Shopkick on their iPhone or Android devices will be eligible to collect points, or “kicks,” as soon as they step foot in one of Target’s 1,764 stores. They can earn more points by scanning various products in the store using the app, and then redeem those points for items such as Target gift cards, Facebook credits, dining gift certificates, iTunes downloads, charitable donations, etc…
Target Feels Need To Brag About Selling Gift Cards At Face Value
Hey, who doesn’t love gift cards? Target sells a few as impulse items at the checkout, and Reader Cheryl noticed something curious. The gift cards had the same “as advertised” tag that sale flyer items at Target get, but they weren’t on sale. They were being sold at face value. As gift cards generally are.
“Attachment shows the ‘as advertised’ signage on $25 restaurant gift cards,” Cheryl wrote in a note with the photo. “Advertised price? 25$.”
Well, just because you advertise something, that doesn’t mean it has to be on sale…
Chipotle Facing The Investigative Heat Over Its Compliance With Immigration Laws
Mexican fast food chain Chipotle announced yesterday that it’s the subject of an investigation by federal prosecutors into the possibility that it violated criminal securities laws with its hiring practices.
Chipotle said in a Securities and Exchange Commission filing that it found out about the investigation on Monday, when contacted by the U.S. Attorney’s office for the District of Columbia.
This isn’t the first time Chipotle’s name has come up in regard to hiring practices: In 2010 and 2011 Chipotle fired hundreds of workers, after audits by the U…
Facebook, Zuckerberg, Morgan Stanley Sued Over IPO [REPORT]
Shareholders have sued Facebook and CEO Mark Zuckerberg over the company’s bungled IPO, charging they hid bearish forecasts prior to going public, according to a report.
The suit charges that Facebook and its lead underwriter concealed “a severe and pronounced reduction” in Facebook revenue growth forecasts before the company’s shares were offered to the public, according to Reuters.
The lawsuit was filed in the U.S. District Court in Manhattan, according to Reuters, which did not provide further details…