Salesforce Acquires Buddy Media for $689 Million
Salesforce has entered an agreement to acquire social media marketing platform Buddy Media for approximately $689 million, the company has announced.
The price is lower than the recently reported $800 million figure, but still a formidable investment from the enterprise software giant, which is on a seemingly never-ending acquisition spree. Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011.
Buddy Media currently works with “nearly 1,000 of the world’s largest companies,” including brands such as Virgin Mobile, HP, Matte and L’Oreal…
How to Create a Killer Blog
As a blogger what do you have in common with Seth Godin, Brian Clark, and Chris Brogan? Before you tell me, “You’ve got to be kidding me, I have nothing in common with these blogging superstars.” Look in the mirror and repeat after me, “Yes I do!”
You all started blogging at the same place. What distinguishes one blog from another is what you do with your blog and how you build yours to achieve your goals.
What most people overlook is that many superstar bloggers have been doing it for years…
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Mashable Weekend Recap: 52 Stories You Might Have Missed
As we kicked off the first weekend of the summer season here at Mashable, our posts stayed focused on the hottest social media, technology, viral videos and fascinating finds from the world over.
And find we did, with a boatload of new apps arriving, summer sports pumping up the social media, hilarious YouTube clips and tech from the near and far future.
No need to worry about missing anything — we’ve gathered every morsel in one handy place for you. So here it is, our revamped Weekend Recap, complete with a new section, “Editor’s Picks,” where I chose the posts that not only garnered the most traffic, but that I thought were the weekend’s best…
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Putting Social Business Into Action
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Porting A Number From StraightTalk, Where ’24 Hours’ Means 9 Days
The ability to port phone numbers from one wireless carrier (or even a landline) to another was a great victory in consumer history, making the decision to switch carriers a little easier, without contacting everyone you call or text to tell them about the number change. At least, when it works. Maybe reader A.S. should have just done that instead of living through the aggravation of having no phone service for more than a week. None. He can’t even make emergency calls on his dead, dead phone…