CRM Update – Jun 09 : 2:57 pm

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.What’s New This Week?Facebook Simplifies Mobile Payments: Facebook has made it easier for developers to add payment options on mobile web apps. And marketers also now have the option of buying mobile-only Facebook ads.The new Facebook flow for mobile payments requires no typing and looks like this.HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing #ClosedLoopSocial: “The HubSpot/HootSuite integration, available for any HubSpot customer who also uses HootSuite’s professional or enterprise software, will make it easier for customers to use social media to better work their leads and make the close…

This week Facebook revealed its brand new, social media-marketing gem. Its App Center, featured on iOS and Android, contains 600 apps— some of which include goodreads, Sims Social, Ubisoft Ghost Recon Commander, Stitcher Radio, Draw Something and Pinterest. Facebook will provide personalized recommendations of their apps, based on social knowledge between users and their friends.
An “App Center” link will be added to the left-hand sidebar of every Facebook page, driving users to browse for apps by category…

Zynga, creator of the popular “Words With Friends” game, is adding a new release to their series. In “Matching With Friends,” players get groups of colorful blocks that they must match with other blocks of the same color, instead of using letters to form words.
“Matching With Friends” has recently released for the iPhone and iPad, and is initially only available in Australia and Canada. The game will be released to the U.S. and other regions within the next few upcoming weeks, though Zynga has not officially announced any dates yet…