Taco Bell Says Most Of You Really Aren’t Winners & Won’t Be Getting That PlayStation Vita
When you’re told you’re a winner, it’s fun to believe it. But in the case of a number of Tco Bell customers who thought they’d scored a free PlayStation Vita, the company is dashing a lot of dreams. Turns out someone gamed the system, apparently tinkering with the site to tell people they’d won when they really hadn’t. This, according to Taco Bell.
As CBS 13 in Sacramento reports, customers have been complaining about Taco Bell’s current Unlock the Box promotion and the lack of prizes being sent out…
5 Great Ways to Gain Budget and Buy-in for Testing
To help you overcome challenges from senior executives and obtain more budget for your testing efforts, here are five great ways you can consider trying:
1: Use 10% of your SEO/SEM budget for a short period
Unfortunately there is still way too much focus on driving visitors to websites, and too little focus on engaging and converting visitors once they get to websites…
Content Marketing Grows Up [Altimeter Research]
Content marketing – a pull strategy that draws customers in – is growing up as marketers move from short advertising messages to longer narratives.
As content usage within an organization matures, the creation process extends beyond the marketing department to the entire organization. Today’s 24/7 real-time environment requires responding and engaging.
In Altimeter’s latest research report by Rebecca Lieb, author of Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media (affiliate link), content marketing is defined as “a term that refers to the creation and sharing of content for marketing purposes…
Latest Rotman Study Validates that the Herd Mentality Benefits Daily Dealers
There may be more than meets the eye when it comes to those ‘on site’ daily dealing counters. A recent study hosted by researchers at the University of Toronto’s Rotman School of Management has come up with some very compelling data. It appears that potential purchasers are influenced by those that have previously purchased the voucher.
The researchers also wanted to understand why daily dealers that have launched recently have been more successful than those that launched five to ten years ago…
SocialVolt Expands Monitoring To Reduce Risk
Apple Investigator Has His Doubts About Nightline’s Foxconn Report [INTERVIEW]
ABC’s Nightline offered viewers a rare glimpse inside the Foxconn plants that produce Apple products Tuesday night.
Apple has faced increased criticism concerning the working conditions within its factories. Fair-labor and human-rights groups have petitioned Apple to change its policies. And much of the credit for that goes to monologuist Mike Daisey.
In early January, the radio program This American Life aired an episode titled “Mr. Daisey and the Apple Factory.” The episode took a closer look at the issue, based on an excerpt from Daisey’s one-man show, The Agony and the Ecstasy of Steve Jobs…
Nostalgia Overload: New Tumblr Challenges You to Draw Classic Video Game Maps From Memory
What is it about video game worlds that etch themselves so vividly in our mind’s eye? A fun new user-generated blog aims to unearth the latent digital cartographer in you.
Mapstalgia is the brainchild of Josh Millard, a self-described “nerd-type” from Portland, OR. It’s a Tumblr where readers submit video game maps they’ve drawn from memory. The idea for the site came out of idle discussion on the message board Metafliter, where Millard works as a moderator.
“It occurred to me that there’s millions of people walking around with potent memories of common fictional game worlds,” Millard tells Mashable…
The 5 Main Benefits Of Guest Blogging A SPN Exclusive Article
Guest Blogging is becoming more and more popular for good reason. Posting guest blog posts on popular blogs is one of the fastest and least expensive ways to get highly targeted visitors to your website. With paid traffic sources drying up, for average marketers, guest blogging is an even more attractive and cost effective alternative for the little guy to get his message in front of a big audience. Here are some reasons you should consider starting to add guest blogging into your website
promotion arsenal now…
IKEA Finally Gets Around To Creating Assembly Videos
If you’ve ever tried to furnish a home or apartment without breaking the bank, you’ve probably come face to face with one or more of IKEA’s essentially wordless, diagrammatic assembly instruction booklets. And if you’ve tried to assemble something more complicated than an ottoman, you might have wished you could just watch someone else do it so you don’t screw it up any further.
The home furnishings retailer has finally gotten with this thing called “YouTube” and begun posting videos of actual human beings slapping together the many pieces of particle board, wood, plastic, metal and glass…
Why Most People Say They’re Addicted to the Internet [INFOGRAPHIC]
If so, you’re not alone. Some 61% of people feel addicted to the Internet and are unable to quit browsing, according to an informal survey.
Opinion pollster SodaHead surveyed 602 visitors to its site Feb. 16. about whether they experience Internet addiction, and found that many people are self-diagnosed addicts.
Women experience addiction more than men, with 64% of women compared with 55% of men reporting the symptoms of addiction.
Interestingly, respondents addicted to other behaviors were less likely to be addicted to the Internet…
It Shouldn’t Take a Genius to Understand You
Heal’s aims to increase sales via mobile site
The company used Venda’s mobile platform and Digby LocalPoint Storefront to power the mobile site. Heal’s decided to launch the mobile commerce site to give consumers more options to shop its products no matter where they are.
“Heal’s’ key strategy is to provide their valuable customers with access to Heal’s’ products anytime, anywhere from the convenience of their smartphones,” said Dan Lowden, vice president of marketing at Digby, Austin, TX…
Survey: E-Commerce Customers Generally Satisfied
The customer satisfaction score of the embattled video rental company fell 14% in the last year, says the American Customer Satisfaction Index’s annual e-Commerce report released today. It’s one of the largest drops in the index’s history.
The index, founded at the University of Michigan but now run as a privately held company, measures customer evaluations of products and services for 225 companies in 47 industries in the U…
eCommerce Best Practices Aim to Help Retailers Seal The Deal at Checkout
And the problem is only getting worse.
With the stated goal to reverse the growing trend of abandoned online shopping carts, Dydacomp – a provider of business technology platforms for small and mid-sized eCommerce merchants – has published a new series of guidelines for retailers to follow in hopes of maximizing online sales and curbing lost conversions…
Google Docs for Android adds real-time collaboration
“We want to give everyone the chance to be productive no matter where they are, so today we’re releasing a new update to the Google Docs app for Android”, Vadim Gerasimov, Google software engineer explains…
So You Want Your Own Coffee Shop …
NBA Fans to Decide Dunk Contest via Twitter in Most Connected All-Star Weekend Yet
Tweets, apps and status updates will join the usual barrage of dunks, three-pointers and no-look passes more than ever this weekend at the NBA’s annual All-Star event.
For the first time, fans will be the sole dunk contest judges via Twitter, SMS and website-based voting. The league is also partnering with the social app Shaker to create a one-stop forum for fans to interact, chat and watch exclusive content.
Updates to the NBA’s GameTime mobile app bring new channels for fans to stream the 90-plus hours of video content the league has planned for the weekend — ranging from on-court highlights to off-court fun in Orlando…
Are You Missing Out Savings by Chance or by Choice?
Coupons.org has shared this infographic with us and in its description, displays information about the percentage of savings offered to Americans every year versus savings redeemed.
“Last year, $470 billion was offered in coupons to U…
Satisfaction Among Consumers Runs High For Amazon While Walmart & Netflix Flail
The results of a new study reveal that we’re all pretty happy when shopping at Amazon, Costco, Publix and Nordstrom — but that Walmart and Netflix have some serious work to do when it comes to pleasing customers.
This month’s American Customer Satisfaction Index (via Time.com) shows that shopping at retailers in 2011 was a bit more of satisfactory experience than the previous year, but that among those retailers, there were hits and misses.
Data from thousands of customers was analyzed in order to produce scores of 0 to 100 for each retailer…
Speed generates 45pc of digital bids via mobile
Speed used a digital game during the recent televised Barrett-Jackson automobile auction to keep users engaged and saw that 45 percent of entries for the game were made via SMS. Speed worked with mobile marketing solution Vibes on this campaign.
“It is a game of speed and time, so dropping in a quick five to six-digit code is the fastest method of entry,” said Kevin Annison, vice president of digital and interactive media at Speed, Charlotte, NC…
OpinionLab Lets Customers Send Voice Memos
Trump bolsters CRM through mobile presence – Luxury Daily
10 Ways to Deal With Upset Customers Using Social Media
FCC: Cybersecurity Is Crucial for America’s Future
Julius Genachowski, chairman of the Federal Communications Commission, said Wednesday that failing to meet the “challenges” of cybersecurity will mean the U.S. will “pay the price in the form of diminished safety, lost privacy, lost jobs and financial vulnerability — billions of dollars potentially lost to digital criminals.”
The FCC chair called on Internet users, providers and policymakers to address multiple “cyber threats,” including botnet attacks, domain name fraud and IP hijacking…
Nike Unveils Nike+ for Basketball and Workout Training
Nike+ is no longer for runners only.
At an event in New York City Wednesday, Nike unveiled a line of digitally connected footwear — some designed for basketball, others for more general workouts — that records data about the wearer and syncs it to accompanying Nike+ Basketball and Nike+ Training apps for the iPhone, iPod touch and web.
The shoes are embedded with four pressure sensors and an accelerometer that can record distance, number of steps and jump height over time. The information used to help athletes better track their activity levels through the course of a workout or basketball game and, if they wish, compare it to others’ data…
Re: Predictive Analytics World and Text Analytics World – San Franci
9 Things You Should Never Ask Employees to Do
Adobe puts Flash out of our misery
As announced last year, development on mobile is officially over, as is direct development for Linux flavors of the Flash player. Adobe will focus its efforts on two key areas where Flash has a significant presence: video and gaming. The effort is aimed at making the technology viable “for the next decade”, the company says…