Glad Trash Bags Has a Social Media Campaign, Too
It’s come to this: Even marketers of trash bags have a social media marketing strategy.
One of the top players in the category, Glad, launched a Facebook- and YouTube-based campaign for its Black Bag line on Thursday. The brand, which is owned by Clorox, has typically had a TV-heavy media strategy, but is “exploring the impact of a social campaign,” a rep says.
Reasoning that not many people will talk about trash bags per se, the brand has instead veered the conversation into the craziness of domestic life…
The Value of Welcomers
The Not So Sexy Side of Business
Online Daily Deals Industry Gets a Wake-Up Shocker
There has been an erosion of faith in daily deals offered by various websites. The deals themselves are becoming a bit bizarre, from zombie parties to hosting entire weddings. Everything seems to be peddled in the name of a “packaged” deal.
The leading, daily deals provider across the world and in the UK, Groupon, is facing consumerist and regulatory wrath for its exaggerated offers…
Lots Of People Want Encyclopedias Now That They’re Dead
Encyclopedia Britannica’s announcement that this year’s run of books will be its last has jolted demand back to life, helping the company sell all but 800 of its 4,000-set run.
A company spokesman explains the hotcakes-like sales to USA Today as a sign that some see the final edition of Britannica’s encyclopedias as keepsakes and possible investment opportunities:
“When people thought they were going to be around forever there was no rush to buy one and then suddenly, boom, and now there is a scarcity and it’s a collector’s item…
Clothing6PM [Apparel] [Sale: Up to 70% off Patagonia for Men, Women, and Kids April 2012]Macys [Apparel] [coupon: Extra 15% Off during the Easter Sale]Kohl’s: [Apparel] 20% Off your Entire order w/ Coupon SPRING2SAVEJ.Jill: [Apparel] 25% Off Select ‘Outlet’ Items, no code neededBanana Republic: [Clothing & Accesories] Save 25% Off Full Price Styles use coupon code BRSAVE25.
Computers and Electronics
Cameta: [Electronics] Olympus 12.3MP Micro 4/3 Digital Camera – Factory Demo $199…
Consumerist Friday Flickr Finds
Here are eight of the best photos that readers added to The Consumerist Flickr Pool this week, picked for usability in a Consumerist post or just plain neatness.
(#2 – photographynatalia)
(#3 – ashi)
(#4 – kenfagerdotcom)
(#5 – Carl Polgar)
(#6 – Great Beyond)
(#7 – photographynatalia)
(#8 – krossbow)
Our Flickr Pool is the place where Consumerist readers upload photos for possible use in future Consumerist posts. Just be a registered Flickr user, go here, and click “Join Group?” up on the top right, and start hitting “send to group” on your individual photos you want to add to the pool…
How Ford Engages Customers With Social Media
Do Sales Goals Actually Work?
Sales Advice: Fix Your Storytelling
How to Design an Effective Customer Survey
How To Tell If An Egg Is Still Good Enough To Eat
Your Friday may not be so good if you eat a bad egg. If you’ve dug up some old eggs in the refrigerator and no longer have the expiration date handy, you’ll face the decision of whether to throw out your eggs or try your luck by cooking them.
But before you do that, there’s a simple trick you can try to test your egg, courtesy of an About.com Frugal Living post.
You place the egg in a bowl of cold water, then see whether it sinks to the bottom, stands on its point or floats…
Aetna Hikes Health Insurance Rates For California Small Businesses
Health insurer Aetna has raised its rates for California small business clients considerably, making for an average increase of 8 percent, with some businesses seeing increases of as much as 21 percent. The California State Insurance Commissioner called the hikes “excessive.”
Aetna justified the rate hike, which took effect April 1, to the L.A. Times, saying its rates “are based on actuarially sound data and reasonable projection of future cost.”
In a statement, Aetna pulled out the old “taking it seriously…
Do You Leave Work at 5:30? [POLL]
Facebook COO Sheryl Sandberg recently revealed that she leaves work every day at 5:30 p.m. and is home for dinner at 6 with her kids.
Sandberg said that she’s only been “brave enough” to talk about her work habits in the last two years. If you also leave work early, Sandberg’s stance may assuage some of your guilt. If you regularly work later, but feel you’re doing it out of duty rather than actual need, maybe you’ll think twice — after all, Sandberg is doing OK…
Today’s Top Stories: Apple Looking Into Wireless Charging, HTC’s Profit Declines
Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. Today, we’re looking at three particularly interesting stories.
Twitter Sues Five Major Spammers
Twitter has filed a suit against five web tools and providers that allegedly make it easier to spam people on Twitter. Facebook, Google and Yahoo have filed similar lawsuits in the past, and Twitter claims the lawsuits send “a clear message to all would-be spammers that there are serious and costly consequences” to violating Twitter’s rules…
Managing Angel Investors: It’s Like Herding Cats
Two Eyes Aren’t Enough (Part 2)
Don’t Overwhelm the Reviewers
Many BAs wait until their requirements specification is complete before they present it to some reviewers. Busy developers, testers, project managers, and users have difficulty finding the time to scrutinize a large document on short notice. It’s far more effective to review an evolving document incrementally. Give reviewers just a few pages at a time, preferably soon after an elicitation activity…