CRM Update – Apr 24 : 1:02 pm

In a challenge to the prevailing belief that Apple computers are immune to the sort of cyberattacks that plague WIndows-based machines, research firm Sophos has released a study claiming that one in five Macs have malware.
The report, released on Tuesday, is based on a “100,000-strong snapshot” of the millions of Macs that downloaded Sophos’s free Mac antivirus software. The study found that 20% of Macs were carrying one or more instances of Windows malware.
Such malware doesn’t cause symptoms unless the Mac owners run Windows on their machines, but it can be spread to others…

How To Optimize Your Social Media Marketing For Search
Social media plays an important role in search. In part, people turn to their friends, colleagues and the public on social media networks to get answers to questions they previously used search engines to find information.
Additionally, increasingly, search engines incorporate results from social media platforms. Therefore, marketers should ensure that their social media marketing is optimized for their key search terms.
Here are fifteen search experts’ recommendations for social media…

For all the technology we have, it doesn’t seem to be bringing us much happiness, at least according to a recent survey by Euro RSCG Worldwide, an integrated marketing communications agency.
“This Digital Life” surveyed the opinions of 7,213 people in 19 markets and discovered that 55% of respondents believe technology is robbing us of our privacy, while more than half of millennials worry that a family member or friend will post inappropriate personal information about them online…

The next public Windows 8 test build is due the first week of June., just in time for Computex 2012.

Connections in Dynamics CRM 2011 provide a flexible way to connect and describe the relationships between two records.
For example, from a Contact record we will create a Connection to another Contact record for a referral.  This is accomplished by opening the Contact record, then clicking on the Connection link, then clicking Connect from the ribbon.  You can then connect to another record or have another record connect to the originating record.

After clicking on the To Another link, a popup window is displayed where you can specify the record that you will be connecting to…

Sure, you can use that smartphone to create an emotionally stirring Instagram of the waffles you had for brunch in mere seconds. But that same device can also serve as a ball and chain for the working world: emails constantly arrive, even during off hours; LinkedIn requests buzz after networking events; and has that important new contact followed you on Twitter yet?
While our current age of digital disruption has opened a cornucopia of new casual creative endeavors, the networked generation’s ability to multitask — and the constant need for instantaneous action — may also be hindering creativity…

N. got in trouble while standing in the receipt check line at his local BJ’s warehouse club, but it wasn’t for attempting to leave the store without having his cart checked. No, it was for something far more insidious than that: snapping a quick picture of a board advertising club member prices for cruises so he could comparison shop later. What a hardened criminal! The receipt checker set off the door alarm, catching the attention of a nearby police officer, and insisted to N…

Welcome to this morning’s edition of ‘First To Know,’ a series in which we keep you in the know on what’s happening in the digital world. Today, we’re looking at three particularly interesting stories.
Microsoft and Facebook Announce Patent Agreement
Facebook will purchase a portion of the patent portfolio Microsoft had recently acquired from AOL for $550 million in cash, the company has announced. Under the terms of the agreement, Facebook will obtain ownership of approximately 650 AOL patents and patent applications, as well as a license to the other AOL patents Microsoft will purchase and own…

Do you primarily market to other businesses?Are you wondering, “How does social media work differently for B2B businesses?”In the 2012 Social Media Marketing Industry Report, Mike Stelzner asked marketers how they’re using social media.More than 1900 business-to-business (B2B) marketers shared their insights on what’s working with social media marketing and where they’d like to improve.In this article I’m going to focus on those areas where B2B marketers have significantly different experiences than their consumer-focused counterparts…

David and his wife had a baby last year, and one item that their health insurance covers is an electric breast pump for putting away milk for later. Their mistake was not calling up Blue Cross/Blue Shield to find out whether this was a covered item with a prescription. Not that their customer service representatives are infallible, but it might have prevented what happened next. Instead, David called up the medical supply company, asked them whether it would be covered, and made the purchase…

Google has a very interesting Doodle today – a giant zipper lets you “unzip” the logo and see the search results for Gideon Sundback, the inventor of the zipper.
Sundback was born on April 24, 1880 in Småland, Sweden; after he had finished his studies he moved to Germany, and in 1905 he emigrated to the U.S.
Working as an engineer for the Universal Fastener Company in Hoboken New Jersey, Sundback perfected the old idea of a fastener based on interlocking teeth.
His “Hookless No…

Hootsuite is expanding its App Directory, adding support for MailChimp, Chime.in, Identi.ca, Vision Critical Surveys, and RSS Reader. The new apps are available starting Tuesday for all 4 million of HootSuite’s Free, Pro and Enterprise clients.
“Businesses today are social. Success depends on connecting with customers instantly across multiple social media channels and networks. The growth of our App Directory gives clients an impressive arsenal of tools to do this, all in a single place,” says HootSuite CEO Ryan Holmes…